About Me.From Ink to Interaction
I am a multidisciplinary designer based in Dublin, Ireland, specializing in interactive experiences, multimedia storytelling, and unified design systems.
My journey in the design world began with a deep appreciation for the tangible. After building a technical foundation in architectural drawing and graduating with a Bachelor's in Graphic Design, my career took off in the corporate world with a clear focus on physical design and brand identity.
Over the past 12+ years, my trajectory has been one of constant evolution—always with the same goal: solving commercial problems through flawless, purposeful design.
My Evolution
The Physical Foundation
2015-2019
My first major professional challenges took shape as a Senior Graphic Designer in Mexico City. I honed my skills in packaging design, POP materials, and visual merchandising for premium art brands. I mastered print production techniques and pre-press, ensuring that every repro-ready artwork maintained the brand's integrity on a large scale, from retail shelves to trade show exhibitions.
The Strategic & Digital Leap
2019-2021
As the world changed, so did my vision. I evolved from a visual executor to a strategist, merging design with business objectives. I led go-to-market campaigns and achieved something vital during the pandemic: adapting physical retail assets to create immersive digital apps. During this stage, while pursuing my Master of Arts in Multimedia Design, I solidified my skills in art direction and integrated campaign design.
Entrepreneurship & The Era of Motion
2017-Present
Parallel to my corporate life, I forged my own path as a Freelance Designer and Multimedia Specialist. Over the years, I have managed 360° campaigns for over 20 clients. Expanding my toolkit into motion graphics with Adobe After Effects and Premiere, I began transforming static identities into dynamic visual narratives for social media, mastering data-driven content creation and performance design.
The Interactive Future
2017-Present
Seeking to take my career to the next global level, I relocated to Dublin. Today, my evolution has led me to Interactive Design and UX/UI. I am currently pursuing an MSc in Interactive Design at Griffith College, where I am architecting responsive web platforms using Figma and creating state-based animations with Rive. I have integrated web architecture and experimentation with generative AI (Midjourney, ChatGPT) into my workflow to optimize my processes.